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Search Engine Optimisation

Advantages & Disadvantages

How we can help

Organic pay per click. COMPUTERTEAM can help your company get found on Google, Yahoo! and Bing. If your company is locally based in Clapham SW4, Chelsea SW3, Westminster SW1, Belgravia SW1, Pimlico SW1, Knightsbridge SW1, Brompton SW3, South Kensington SW7, West Brompton SW10 and South West London, call us to talk.

Organic Search - What is it?

When you go to a search engine, for example Google, you type what you're looking for into the search box at the top. The engine then searches through its massive index of known web pages and hopefully returns the most relevant web pages. The results are presented in the middle of the page. These are called organic search results.

Noone and no company can buy the top listing. Users know this. And that's why they are deemed more relevant to your search and why on average, organic search engine results are 5 times more effective than the paid for results that are displayed at the very top and sides of the page.

Pay per click or PPC - what is it?

PPC stands for Pay Per Click advertising. Google, Bing and Yahoo! allow companies to bid on keywords. Their advert will then appear next to the organic search results for specific keywords.

All 3 engines display these sponsored adverts on the side and the top of the organic results. You've seen them a thousand times every time you search an engine. But you have probably only ever clicked one when you couldn't find what you were looking for in the organic search results.

Search Engine Marketing

Both of these methods of finding customers on the internet are two of the components that make up the term Search Engine Marketing or SEM. And if you want to be successful in attracting customers to make purchases on your website, SEM is a good place to start.

Advantages of Organic Search

Visitors are free - People that find your site through the organic search results don't cost you every time they click to get to your website.

You get more clicks - Many more people click on the organic search results than the Pay Per Click adverts.

Higher conversions - Most people realize that the adverts on the side and top are paid for. They naturally trust the results that appear in organic results. This trust converts clicks into customers. Think about how you search yourself.

Disadvantages of Organic Search

Ranking can take time - It can take months to get ranked on the first page of Google. Usually up to 3 months. However, if you are in a competitive industry for example, plumbing - it can take over 6 months of hard SEO.

It needs time and financial investment - You will need to spend a lot of time or pay quite a lot of money to get good organic rankings in Google, Yahoo! or Bing.

Advantages of Pay Per Click

Instant traffic - Once you've setup a PPC campaign, your adverts will start showing almost instantly.

Easy keyword monitoring - It's easy to monitor which keywords are bringing visitors to the website. And more importantly which keywords bring visitors who convert into customers. So you can spend your budget on the highest converting keywords.

It can be a money making machine - Work out your metrics. If you know that when you spend £1 on PPC you make £2, you can demonstrate a very clear Return on Investment. Pile in and buy as many clicks as you can!

Disadvantages of Pay Per Click

Each click costs money - You're paying for pay per click advertising, so obviously each click has an associated cost. This does allow you to set your budget however.

A highly converting website is key - When you're paying per click, it's essential that your website is optimised to turn those clicks into customers. And the most successful companies employ professional marketing companies to create the right kind of website that encourages people to buy. This is great - but it can cost a lot of money.

Your competition is growing - The competiton never sits on it's laurels. It is spending more and more on adwords. And this continues to push up the price of keywords.

So what's the problem?

Well, there isn't one if you have a very large marketing budget. A mixture of both is probably your best way forward. But if you're in that position, you already know this.

However, if you don't have an unlimited budget, if you're unsure how to proceed with internet marketing and pay per click, then we have an answer.

So what's the answer?

The answer is to combine the two. Take the advantages of both and in put them into one package. We call it Organic pay per click.

So what is organic pay per click?

You pay per click to be found in the organic listings. So, for example, if you are a cleaning company operating in Clapham, we will get traffic to you from people searching for cleaning services in Clapham. Just like pay per click advertising we will charge per click. But unlike PPC we'll put you in the organic search category, which is much more effective for converting clicks to customers.

Advantages of Organic PPC

Set your budget - It allows you to set a budget and manage your finances. You can start with as little as 100 clicks per month. For a cleaning company that would equate to just £100 per month or £1 per click. That is half the price of PPC on Google for those terms.

Higher conversions - Websites appearing in the organic results have more credibility than those in the paid sections. And this is reflected in higher conversion ratios.

Flexibilty - You can switch the service on and off. If you're going away on holiday or it isn't working out for you, just suspend the account.

Low initial investment - The set-up fee is £200. Much cheaper than SEO on your website. Then set your budget and increase or decrease it at any time.

Disadvantages of Organic PPC

Yes, of course there are disadvantages to any system.

Every click costs money - You're are still paying for pay per click advertising, but your results appear in the organic listings. This does allow you to set your budget however.

Website conversion is important - It's still essential that your website is optimised to turn those clicks into customers. We can give you some advice here. And if you don't have a website at all, we can advise you on what you need and you can speak to the Web Design companies that design sites for us.

So what do I do next?

If you are serious about getting a significant increase in traffic, telephone calls and business for your company - give us a call on 0207 837 4914. We can discuss your requirements and talk you through our proposition. We are honest and straight forward to do business with. We work very closely with our clients and 95% of our business comes from referral.

However, we won't work with everyone. We are interested in working with genuine, ambitious, business people. People looking to drive customers to their website and expand their business. That's who we work with now and their success has driven our own growth as they purchase more services. If this sounds like you then we are more than happy to take your call.